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The New Fashion Normal

On today's worldwide battle with the COVID-19, peoples' lives have changed whether they like it or not. Crisis looms in every single household even for those that have always been tagged as "the fortunate"; imagine how it is now for the ones who have always been the less fortunate. I can only imagine how much crime rate will increase once everything has been pushed forward to the New Normal. When shops, restaurants, bars and other social places re-opens in the usual times. When people will once again be allowed to go out without having to secure a permit just to roam around or be policed by special officers to observe Social Distancing and of course most importantly to WEAR A MASK!

Now, speaking of masks. Sometime in March when most countries were announcing lockdowns, circuit breakers and community quarantines wearing a mask was not mandated by the government, and in fact people were also discouraged to wear one if they were not at all infected or showing any symptoms. That had a sudden turnaround a few weeks after. In April, wearing a mask became mandatory that went along with fines or jail time if caught not wearing it properly let alone without it.

Masks are important! Especially now, that since from December of 2019 when COVID-19 was first discovered, no vaccine has still been developed.

Masks are important! People need to wear it! People are required to wear it.

So now that a mask has become a part of our every day lives. It has slowly and strangely creeped in the fashion sense of a lot people. Different designs, colours, shapes and styles have flooded retails stores. Suddenly even those that didn’t even intend to sell them have it in front of their shops for as low as P350 ($10SGD or $7 USD) for a box of 50 pcs. I see dress shops selling them, drug stores (of course!), bookstores (wow!), food stores (huh?) and the funniest shops I saw selling them now are electronic shops and bakeries. But of course, will you blame them? This is the time when you need to grab what is hot – MASKS!

I won’t even be surprised when large companies start making specially produced and technologically enhanced (as they would claim it to be) masks to convince you that what they sell is way better than what you can find elsewhere. I am talking about the big brands like Nike, Adidas, Puma, Under Armour and the list goes on. Masks with a swoosh, three stipes or a white cat leaping printed on it. How about Louis Vuitton, Chanel or Versace? How do you think their masks would look like?

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